Legal

Privacy Policy

How LZERVE collects, uses and protects personal information when you visit our website or engage with our research activities.

1. Introduction

LZERVE Ltd is committed to protecting your privacy and handling personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and the choices available to you when using our website.

This policy applies to the website at https://lzerve.co.uk and any information voluntarily provided through contact with LZERVE.

2. Who We Are

LZERVE Ltd
United Kingdom
Email: hello@lzerve.co.uk

LZERVE is an independent research institution specialising in evidence, decision and systems intelligence.

3. Information We Collect

Depending on how you interact with the website, we may collect:

Information you provide

  • Name
  • Email address
  • Organisation
  • Any information you choose to include in correspondence

Information collected automatically

Subject to your cookie preferences, we may collect:

  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral source
  • General geographic region (not precise location)

We do not knowingly collect special category personal data through this website.

4. How We Use Information

Information is used to:

  • respond to enquiries
  • communicate regarding research collaborations
  • improve website performance and usability
  • understand how visitors use the website
  • maintain website security
  • comply with applicable legal obligations

We do not sell personal information.

5. Analytics

Where you provide consent, LZERVE uses Google Analytics to understand how visitors use the website.

Analytics cookies are optional and are only activated after consent has been provided through the cookie banner.

You may withdraw consent at any time using the Cookie Preferences link available in the footer of every page.

6. Cookies

The website uses a small number of cookies to support functionality and, where consent has been provided, website analytics.

Further information is available in our Cookie Policy.

7. Legal Basis

Where applicable under the UK General Data Protection Regulation (UK GDPR), personal information is processed on one or more of the following legal bases:

  • consent
  • legitimate interests
  • performance of a contract
  • compliance with legal obligations

8. Data Retention

Personal information is retained only for as long as necessary for the purposes for which it was collected or to meet legal, regulatory or contractual obligations.

9. Data Sharing

LZERVE does not sell or rent personal information.

Where necessary, information may be shared with carefully selected service providers that support website operation or communications, including Google Analytics where consent has been provided.

10. Your Rights

Depending on applicable law, you may have the right to:

  • access your personal information
  • request correction of inaccurate information
  • request deletion of your information
  • object to certain processing
  • request restriction of processing
  • request data portability
  • withdraw consent where processing is based on consent

Requests may be sent to hello@lzerve.co.uk.

11. Security

LZERVE takes reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration or loss.

No method of internet transmission or electronic storage can be guaranteed to be completely secure.

12. Changes to this Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements, technology or the operation of the website.

The most recent version will always be published on this page.

Last updated · 28 July 2026